Social Marketing

This includes using social media platforms to drive awareness and consideration for your business or product. This can be done by researching your customer personalties, so as to create social content that will encourage a response. Using social media we can promote campaigns, build relationships with your audience, encourage and use feedback, build brand stories and offer positive solutions. All this can be achieved through posting appealing, relevant content regularly.

Email marketing is a great way to re-engage and inform interested customers of your endeavours. Using ESPs we can send and automate content to be distributed to specific demographics. These demographics can be determined by customer research; that is by analysing the customers that have chosen to sign up to your mailing lists. By determining what personalties fit best with your various range of content, we can send foundational (Product announcements), Promotional (Special offers) and Informational (Product education) content straight to the customers that each campaign and product applies to. 

Search Engine Optimisation and Pay Per Click can be combined or used individually, to run effective campaigns to get your business or idea on the map. Using Google Ads we can create and run advertising campaigns tailored to your audience, targeting the right demographic for your business. This can be done by researching and targeting the keywords your audience is using and then including them in your content and ads. Using PPC we can then ensure your ads are seen by the right demographic, at the right times of day

When users type a request into a search engine, an algorithm takes place. This algorithm is an answer, that places all of the options into a list from best and most relevant to least. Working alongside SEO, using website optimisation we can increase your website score and measure it on all devices as well, meaning you will appear better to the index (Measuring system) search engines use. Whether your website is eCommerce (Sales), Lead Generation (data collection), Portfolio (informational) or a mixture of each, actions can be taken to find where users are disengaging with your site. This will allow to improve the user interface and user experience. 

Content marketing platforms will encourage your audience to take action. Platforms include blogging, articles, webinars, social posting etc. Curating content is also a great way to gain exposure; this can be achieved through sharing and displaying other users content, in reference to your business and industry. This can also help to gain exposure and drive engagement and consideration to your business. Using Ideation tools such as Google trends and BuzzSumo, we can keep tabs on what is trending in your industry regularly and produce content to match what is trending or going viral. This type of research can also allow to predict where the market is going, so as to create content before it trends. 

By creating visual content and display adverts, you can showcase your business values, as well as promoting campaigns and producing informative content. Display marketing can be combined with SEO to target specific demographics, to ensure the right people are seeing your visual ads. Using advertising platforms such as Facebook, Google display network (GDN), YouTube and AdRoll, we can appeal to your target audience on the websites they are browsing, appear to select cliental based on the language they are using and re-target audiences that have engaged with your business and product in the past.